FOUNDERs STORY

A man standing outdoors on a hillside with a scenic forest and mountains in the background, smiling at the camera, wearing a black cap, black T-shirt, beige joggers, and white sneakers.

Brantt Myhres is a Canadian former NHL enforcer whose career was cut short by substance abuse. After multiple suspensions, he became the only player in league history to receive a lifetime ban.

In 2008, Brantt got sober — and never looked back. He rebuilt his life, earned new credentials, and went on to serve as the LA Kings’ player wellness coach. In 2021, he shared his story of addiction and redemption in his bestselling memoir Pain Killer.

Now, Brantt brings that same grit, resilience, and vision to UnHammered. Born out of his personal journey and discomfort in social settings, UnHammered was created to give people a bold, premium alternative to alcohol — something you can hold proudly, with Zero Regrets.

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